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Olfactory NYC to Open in Georgetown

New boutique will offer personalized fragrances.

Olfactory NYC will debut its first retail boutique in April at 3242 M Street in Georgetown. The Washington DC location of Olfactory NYC follows 3 boutiques in NYC and 1 in Boston.

Founded in New York City by JJ Vittoria in 2017, Olfactory NYC is a revolutionary new concept in modern fine fragrance. Curated by the world's top perfumers, using the highest quality natural and sustainable ingredients found in the finest luxury brands, the team allows customers to create their own personalized fragrance.

The customer experience is fun and accessible and includes smelling a selection of 9 core, gender-neutral fragrances and choosing a favorite to customize. The custom scent is freshly bottled, and clients can choose the fragrance's bottle color and hand-stamped label name. In addition to core and custom fragrances, Olfactory NYC offers travel sprays, body wash, body lotion, rinse-free hand wash, and soy-blend candles in many of the same scents as the core fragrances.