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"Hair plugs are a thing of the past," explained Dr. Terrence Keaney of The Washington Institute of Dermatologic Laser Surgery, as he told The Georgetown Dish about the launch of the FDA-cleared ARTAS® Robotic Procedure at W for Men in Washington, D.C.

From the heart of Silicon Valley to the Nation’s capital, the ARTAS Robotic Procedure attracts men who had previously never considered a hair transplant due to the long recovery time, disfiguring linear scars, and variable results. The ARTAS Robotic System has propelled hair restoration into the future, generating predictable, natural-looking outcomes with a new level of speed, precision and accuracy.


Founded by renowned dermatologic surgeon Tina Alster, MD, The Washington Institute of Dermatologic Laser Surgery was the first private practice in the world exclusively dedicated to the development and delivery of advanced laser skin treatments. In 2013, The Institute expanded by introducing W for Men, the nation’s first cosmetic and dermatologic laser surgery center devoted solely to caring for men’s needs. Under the direction of Dr. Keaney, W for Men serves the growing demand for men’s aesthetic procedures – particularly hair restoration.

Hair loss is a primary concern for many W for Men patients. “Hair can be an indicator of health, age, and vitality,” says Dr. Keaney. “Men present with goals of restoring a strong jaw line, tight neck, or flat stomach, but for many, a receding hair line or male pattern baldness can be an emotional and professional set back.”


The physician-assisted ARTAS Robotic Procedure uses advanced imaging and precision robotics to identify and select only the best hairs for harvesting which improves efficiency and results. The patient experience is comfortable and fuller, natural-looking hair can be achieved while eliminating the drawbacks associated with older techniques.

“We are delighted to bring the ARTAS Robotic System to D.C.,” said Dr. Alster. “Delivering on tomorrow’s technology today," she continued, "The Washington Institute has a well earned reputation for enhancing our patients’ appearances by utilizing the finest state-of-the-art techniques.” “The innovative ARTAS technology enables us to achieve unsurpassed outcomes in hair restoration.”

According to Dr. Keaney, due to the tremendous advancements in technology and results, W for Men has seen a noticeable increase in the number of men seeking hair transplantation. The first patient to undergo the ARTAS Robotic Procedure had a very positive experience. "After extensive research, I selected W for Men because the unique ARTAS Robotic technology eliminates the unknown; I walked into my procedure knowing exactly what to expect and felt very confident,” said Marcello Dellaccio, an Italian wine importer/distributor. “With Dr. Keaney, the procedure was comfortable, efficient and most importantly, I was able to return to work on the third day after the surgery and quickly resume my normal activity. The results are super without evidence of being a hair transplant."

To see the ARTAS Robotic Procedure difference on actual patients, click here.

W for Men at The Washington Institute of Dermatologic Laser Surgery is located at 1430 K Street, NW, Suite 200 Washington, D.C. 20005 Tel. 202.628.8855

About The Washington Institute of Dermatologic Laser Surgery and W for Men

Since 1990, The Washington Institute of Dermatologic Laser Surgery has represented the leading edge in laser technology. The offices were designed by Hugh Newell Jacobsen, an award-winning architect, in a modern office complex two blocks away from the White House and convenient to public transportation. The latest lasers and cosmetic treatments are delivered in state-of-the-art patient suites and a variety of carefully selected medical-grade skin care products are available for purchase.


About ARTAS® Robotic System

The ARTAS Robotic System was created after nearly a decade of research and remains at the forefront of the latest advances in minimally invasive hair transplantation. It is the first and only FDA-cleared image-guided, physician-assisted robotic hair transplant technology. The ARTAS Robotic Procedure offers innovative technologywith three key benefits: precision, control, and reproducibility. The ARTAS Robotic System dissects individual follicular units accurately and consistently, hundreds to thousands of times in a single session*.

The ARTAS Robotic Procedure provides superior visual access to the hair follicles, letting physicians efficiently harvest individual follicular units. The ARTAS Robotic System displays the patient’s scalp magnified on a 55” screen so the surgeon can evaluate the field. Picturing the surface in three dimensions, the ARTAS Robotic System uses programmed algorithms to select and remove the most robust follicles. Only the necessary amount of the best donor hair is harvested, physicians can adjust settings without interrupting the procedure, and the robot is able to compensate for patient movement. The ARTAS Robotic Procedure has been a real advantage for patients who wear their hair short where a visible linear scar in the donor area would have previously been an aesthetic concern and for patients who prefer not to have sutures following surgery.

After rigorous testing and clinical trials, in 2011 the ARTAS Robotic System earned 510(k) approval from the U.S. Food and Drug Administration. Following clinical studies conducted from 2006 to 2011 to demonstrate the safety and efficacy of the system, it also received a Canadian Medical Device License, a CE Mark certificate for the European Union and KFDA (South Korean) clearance in 2012.