Hero (Product) Worship: Beauty’s Most Modern Classics
Building a cult beauty brand is what my life is about. I think about it, read about it, dream about it, live it. One of the tenets of a cult beauty brand is that it is supported by a hero product. Musing about this topic last night, I made a list of which products I would consider to be true hero products in beauty. Three things surprised me: first, the range of launch dates represented by this list (over a century); second, how many of these hero products are identified by words such as “pioneer,” “classic,” and “the original;” and third, how many from this list I actually own, use, and adore. Which of these modern classics do you have in your bathroom, vanity, toiletry case, or purse?
Nivea Creme: Launched in 1911, this soothing, rich moisturizer in the iconic blue tin remains a top seller for the brand, despite the controversial endorsement deal with Rihanna which was short-lived, as the star was deemed “too sexy” for a brand whose core values are family, trust, and reliability.
Elizabeth Arden Eight Hour Cream: Formulated in 1930, this multi-purpose balm remains a favorite today. I use it on lips, cuticles, and more.
Olay Active Hydrating Beauty Fluid: Introduced in 1951, more than 190 million bottles have been sold, a few of them to my grandmother. I remember seeing this in my granmother’s bathroom growing up; the scent still reminds me of her.
Shu Uemura Cleansing Oil: I read somewhere one of these is sold every seconds … I must try this product, which was launched in 1967.
Nuxe Huile Prodigieuse: Launched in 1991, the brand’s first product and one of the first multi-purpose beauty dry oils on the market, one of these is sold every 6 seconds in the world. I use this on my skin, in my hair, on my face, and love Gold version for a little extra glitter.
Creme de La Mer Moisturizing Cream: I wasn’t able to find the exact launch date of this amazing cream, but I am guessing sometime in the 2000s … Based on Max Huber’s “Miracle Broth,” this product was a first in the ultra-premium segment of our industry. I can’t help but feel extra special when I use this … And love the fact that local DC celebrity dermatologist (and friend and mentor) Dr. Tina Alster also loves the brand (her go-to product is the La Mer Concentrate)!
Skinceuticals C E Ferulic Serum: Launched in 2005, this serums has won Allure Magazine’s prized Best of Beauty Award three times, and is a key part of the brand’s success.
Finally, Kiehl’s Creme de Corps: Beyond a single product, this is really a hero product family. From the classic formulation, the brand has launched a number of limited edition bottles in partnership with various artists, and collections featuring different fragrances (the original is unscented). I kind of want to start collecting these …
I can’t help but wonder which more recent launches will be added to this list. Time will tell …