The Hat Trick
"Hey @Pharrell, can we have our hat back?” #GRAMMYS We’re guessing Pharrell Williams got the message that fast food chain Arby’s tweeted during the GRAMMY Awards. The hat in question was designer Vivienne Westwood’s creation, an Arby’s logo look-a-like hat the nominated musician wore on the red carpet.
Arby’s, best known for their meat stacks of classic roast beef received a response from Williams: “Thank you to whoever bought my Grammy hat on @eBay for $44,100. Your donation benefits From One Hand To AnOTHER. (Free shipping included)” “@Pharrell You’re welcome. We’re HAPPY to support a great cause & get our hat back. Good luck at the #Oscars tonight!” “Y’all tryna start a roast beef?, added Pharrell. “
“Y’all tryna start a roast beef?”Thank you to whoever bought my Grammy hat on @eBay for $44,100. Your donation benefits From One Hand To AnOTHER.” “.@Pharrell You’re welcome.,” continued Arby’s. “We’re HAPPY to support a great cause & get our hat back. Good luck at the #Oscars tonight! pic.twitter.com/2oA7qDPX9z“The stories visitors experience in the Newseum illustrate historic and contemporary moments as seen through the eyes of the media.,” said Scott Williams, Senior VP of Marketing at the Newseum. “Pharrell’s hat is a great addition to the and will serve as a great example of the impact of social media today.”
“The post-Grammy’s Twitter exchange between Arby’s and Pharrell about his hat has unexpectedly led to some extremely exciting things for the Arby’s Brand this year and this exhibit with the Newseum is at the top of that list! The Twitter exchange and now the exhibit perfectly showcase the story-telling power of social media.” Chris Fuller, Vice President of Brand and Corporate Communications at Arby’s Restaurant Group, Inc.