Georgetown Gets Glossier
Pink skies ahead.
Beauty brand Glossier is opening its fifth store on Friday, July 29, 2022 at 3065 M Street in Georgetown. Since last year, it has opened permanent stores in Seattle, London, LA and Miami.
Taking its inspiration from the city’s “rich history as an international nexus” to support an aviation theme, the “Jet Age” store features arrival and departure signs, runway-style floor lighting, “subtle cloud accents,” and seating modeled after airplane wings and jet seats. The theme is amplified with signage of “Pink skies ahead” and “Skin first. Makeup second.”
According to its website, “Glossier is a new approach to beauty. It’s about fun and freedom and being OK with yourself today. We make intuitive, uncomplicated products designed to live with you.”