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Come out and play in Georgetown? Vegas knows how

Georgetown has just launched a new brand, "Come out and play."

“People work a lot these days. How you play as an adult really equates with how you live. Everyone has a different idea but there’s something here for everyone." John Asadoorian of the Georgetown Business Improvement District, has said. "Let's package it, define it and use it as a tool so we can achieve our potential.”

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Jean Georges
Jean Georges

Sweetgreen, Georgetown Cupcake. The brands are here, on the move. So why not bring in high-end concepts and ideas from restaurant cities to give Georgetown an edge?

Vegas knows how. Think Wolfgang Puck, Alain Ducasse, Jean Georges, Daniel Boulud. Why not try a few concepts in Georgetown? Small, experimental venues to make Georgetown a theatre for food.

Isn't Georgetown already a theatre for everything else?

Does everything that happens in Vegas need to stay there.

No!

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Wolfgang Puck
Wolfgang Puck

Entrepreneurs love the notion. Three young people in Virginia including Nikki Sicilian (above) have taken a simple concept and are franchising it as we speak. Buffalo Factory & Pub exhibits the power of a simple idea with great execution. They've franchised their brand and are moving forward in all directions.

Georgetown can become a high-profile stage for new ideas in cuisine and lifestyle.

"Come out and play!" -- that's an invitation. Let's go.

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The Georgetown Dish
The Georgetown Dish

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Alain Ducasse
Alain Ducasse