Get to Know Your New Roots

Photo by roots.com

Celebrating 45 years of authenticity, Roots, the outdoor lifestyle brand initially inspired by the rugged beauty of Algonquin Provincial Park and Canada's great outdoors, is coming to Georgetown at 3259 M Street on August 9, 2018. 

 

“We are confident the distinct character of Roots is an excellent fit for the Washington D.C. market,” said Jim Gabel, Roots President and CEO. “We are committed to offering a unique shopping experience that facilitates a deeper consumer interaction with our products in a visually engaging environment. Through our two new stores and on Roots.com, D.C. consumers will have more opportunities to engage with our brand.”

 

One of just six in North America, the ‘Roots Cabin’ design offers premium apparel, leather goods, accessories and footwear. The award-winning ‘Roots Cabin’ store design evokes the comforts of a modern cabin, bringing Roots style to life. The store includes a customization workshop where consumers can personalize their very own handcrafted leather bags and jackets; a Salt & Pepper Sweat Bar; fitting rooms featuring iconic Greater Washington D.C. area landscapes; a comfortable lounge to read about the Roots history and charging stations; and a heritage art wall displaying images of many prominent brand ambassadors over the years.

 

With the opening of the 3,550 square-foot ‘Roots Cabin’ store in Georgetown and a second 3,200 square-foot location on August 10 at Pentagon City Mall, both new stores unite the worlds of cabin and city through modern design and innovation, bringing the Roots brand to life.