Photo by Andrea Rodgers
SkinCeuticals Team: Marc Toulemonde, Dr. Tina Alster, Dr. Terrence Keaney and Brenda Wu
SkinCeuticals Team: Marc Toulemonde, Dr. Tina Alster, Dr. Terrence Keaney and Brenda Wu

SkinCeuticals, an antioxidant leader and authority in developing skincare products backed by science, has launched their first SkinCeuticals Aesthetic Center, located in partnership with W for Men at the Washington Institute of Dermatologic Laser Surgery (WIDLS). As the world’s first clinical practice dedicated exclusively to bringing laser and other skin treatments to men, W for Men has led the charge in providing men with the latest treatments and technology. The SkinCeuticals Aesthetic Center will align with and strengthen the services available to men through the practice, providing advanced, effective skincare solutions, consultations and integrated treatments in a premium atmosphere, just blocks away from the White House in Washington, DC.

(Photo by: Andrea Rodgers)

SkinCeuticals’ superior formulations are proven to be well-tolerated and effective on men’s skin. Due to differing hormone levels, the signs of aging manifest differently on men than on women and are also less likely to be corrected via procedure or product, oftentimes leading to men being perceived as older than their age. SkinCeuticals extensive line enables high performing, fragrance-free treatments that are customizable to men’s needs. By providing a comfortable, walk-in-friendly environment to assess and discuss their skincare needs, SkinCeuticals and W for Men hope to encourage men to take an active role in maintaining the health of their skin and help correct the appearance of aging skin.

(Photo by: Andrea Rodgers)

The Washington Institute of Dermatologic Laser Surgery is the premier center for total skincare in Washington, DC. This practice brings the finest dermatologists from the most prestigious institutions in the country to a state-of-the-art facility with proven technologies. "The foundation to healthy skin is a personalized integrated skincare plan that can be further enhanced by a wide range of in-office dermatologic procedures," said Dr. Tina Alster, Founder and Director of the Washington Institute of Dermatologic Laser Surgery and W for Men.

"Men are increasingly interested in looking and feeling their best. Educating men on the right skincare regimen plays a significant role in my daily practice – and I see better patient compliance when I recommend products that offer both simplicity and a purpose. SkinCeuticals products really resonate with my male patients, because they address their fundamental skincare needs and are focused on science and immediate visible results. The resulting positive skincare habits, partnered with in-office lasers, injectables and other dermatologic tools, help us to achieve optimal clinical outcomes,” says Dr. Terrence Keaney, who spearheads W for Men.

SkinCeuticals consultation room (Photo by: Andrea Rodgers) SkinCeuticals consultation room

Brenda Wu, General Manager for SkinCeuticals adds, "As a brand, SkinCeuticals is founded in science and remains committed to dermatologists, clinical research and patient results. We are excited to bring the power of SkinCeuticals branding to this unique street-level center, to drive heightened foot traffic and increase patient engagement. And in partnership with the expertise of respected dermatologists who are actively involved in the latest advances in skin innovation and technology, the center is sure to create an amazing new patient experience. The SkinCeuticals Aesthetic Center by W for Men represents a bold new approach to skincare integrated with procedures and we couldn’t be more thrilled to bring it to the DC community.”

W for Men is located at 1430 K Street, NW.

WIDLS Office at 1430 K Street NW (Photo by: Andrea Rodgers) WIDLS Office at 1430 K Street NW