Photo by Judith Beermann

Lovely DC owner Julia Simon (Photo by: Judith Beermann) Lovely DC owner Julia Simon

“When I got engaged three years ago, I started looking for a wedding dress, shopping here in D.C., and it was hard finding my price point. So I went to New York City for the weekend, where my sister lives, and visited Lovely. I fell in love with the store and the experience.” Julia Simon, now the owner of Lovely Bride in Georgetown, kept in touch, reaching out to the owner until she was ready to open Lovely DC.

(Photo by: Judith Beermann)

Georgetown was the only place she wanted to be. “Much like the NYC and LA stores, Lovely DC was looking for a space with a romantic and welcoming feel, some historical character to play up, in a neighborhood surrounded by other great small businesses. Georgetown offers all of that,” said Julia.

(Photo by: Judith Beermann)

After scouting around for a few months, she found the perfect spot. Flooded with light, above Urban Chic in Book Hill, the loft space, uncommonly spacious, is actually the width of three row houses. The exposed brick and distressed wood serve as a warm, romantic backdrop for the elegantly flowing gowns.

Julia holding a Sarah Seven gown (Photo by: Judith Beermann) Julia holding a Sarah Seven gown

Filling the market gap with great designs at accessible price points, the boutique offers a beautiful environment, great service, and a carefully curated selection. Julia explained, “Lovely has something for everyone, from the classic D.C. bride to a more relaxed bohemian beauty. We carry some of the coolest up-and-comers like Sarah Seven, Carol Hannah, and Ivy and Aster as well as some of the classics, Anne Barge, Lea-Ann Belter, and Nicole Miller. The price point is also lovely with dresses from $1,200 - $5,000."


Lovely DC's Fall Trunk Show Schedule:

  • Nicole Miller – September 13th – 15th
  • Theia – September 20th – 22nd
  • Hayley Paige – October 4th – 6th
  •  Anne Barge – October 17th – 20th
  • Lea- Ann Belter– November 15th – 17th

(Photo by: Judith Beermann)

Lovely DC is located at 1632 Wisconsin Avenue (2nd floor). Tel: 202.735.0674