Georgetown Village plans launch in 2011

Photo by RJSmith
Hostess Rose Marie Caponio and her husband Joe, and Sharon Lockwood, organizer of the Georgetown Village
Hostess Rose Marie Caponio and her husband Joe, and Sharon Lockwood, organizer of the Georgetown Village
The Georgetown Village, the new coop design to help older persons stay in their homes and in touch with friends and neighbors, held its fifth organizing meeting last Wednesday.  Led by chair Sharon Lockwood, the group of about 25 attendees heard updates about membership outreach, volunteer recruitment and startup contributions for next year's launch.

The Georgetown Village is following the “age-in-place” model started by the Beacon Hill Village and adopted by local villages, like the Capitol Hill and Palisades Villages in which dues-paying members are able to take advantage of a broad range of services that are convenient, as inexpensive as possible, of proven quality and safe.  Members from Burleith and Glover Park as well as Georgetown will benefit from grocery shopping, rides to medical visits, daily check-ins, social events, help with housework and exercise and many other services.  

“This is my future,” said Lockwood.  “The Village will keep me in my house and in contact with my neighbors for as long as I want.”   She also stressed that it is important to start with adequate financing to hire an executive director and offer a credible array of reliable services, not “launch and limp” as some villages have.
Licille Frohling, Helen Moynihan and Sara Revis after the meeting  (Photo by: RJSmith) Licille Frohling, Helen Moynihan and Sara Revis after the meeting


Still, the group is using soft-sell marketing techniques, approaching potential members, volunteers and contributors at religious gatherings, meetings of the Citizens Association of Georgetown, public events and through the media and the library.  The group will also try to determine the number of single-person and couple households to estimate the demand for specific services as well as tap younger residents as volunteers.

Tax-deductible contributions at various levels, from “resident” ($100-999) to “restorer” ($25,000+), can be sent to Lockwood, 3019 O Street NW, Washington, DC 20007.