A La Carte

New home for Fuel Pilates

June 14, 2011

“We outgrew the space, and there was no room for equipment,” Fuel Pilates owner, Kelly Griffith told The Georgetown Dish.  For this graphic designer turned pilates instructor, Georgetown has been home since 2007 when she opened above the Lacoste shop on M Street.

Kelly Griffith inside Fuel Pilates (Photo by: Judith Beermann) Kelly Griffith inside Fuel Pilates

Now in a remodeled two-level studio at 3214 O Street, there’s  plenty of room. Looking a bit medieval, that ‘equipment’ is a pilates reformer, an exercise machine that helps build core strength and flexibility. “With adjustable springs that offer resistance, it stabilizes the rest of the body and offers a core challenge, “explained Kelly. 

downstairs Fuel Pilates studio (Photo by: Judith Beermann) downstairs Fuel Pilates studio

To “ignite your workout,” Fuel offers group mat, extend bar and equipment classes as well as private pilates sessions.

For more information, visit Fuel Pilates.

Fuel Pilates at 3214 O Street (Photo by: Judith Beermann) Fuel Pilates at 3214 O Street


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Recoup unveils cause-marketing consumer network

June 12, 2011

“Today’s consumers are seeking out companies and services that are involved with a cause they care about.” says Gianluca Pivato, Recoup’s co-founder. “With Recoup, the merchants form a bond with like-minded consumers, shoppers come away feeling good about their purchases, and worthy causes benefit from new sources of donations. We enable consumers to ‘repurpose their purchases’.”

Unveiled today, this  new Washington D.C.-based philanthropic social engine brings businesses, consumers and nonprofits together for social good through an innovative system where participating merchants offer savings to consumers, and Recoup donates the first 10% of the purchase price to a designated nonprofit. Recoup then gives consumers the flexibility to donate their discount, share the offer with their friends, or increase the size of the gift by donating a portion or the entire discount to the nonprofit and get a tax deduction.

Visitors can explore the site now and preview some of its features and non-profit organizations in advance of Recoup's official late summer launch. For more information, visit Recoup.


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Come out and play Georgetown

June 9, 2011

Beckoning residents and visitors alike, the Georgetown Business Improvement District (BID) wants you to "Come out and play." That's the new tag line behind the branding initiative officially kicked off June 10. The Georgetown Dish was invited to a sneak preview.

Jim Bracco, Missy Frederick, WBJ, John Asadoorian, Asadoorian Retail Solutions, Dusty Lockhart, Three Lockharts, Nancy Miyahira, BID and Lydia Depillis, Washington City Paper (Photo by: Judith Beermann) Jim Bracco, Missy Frederick, WBJ, John Asadoorian, Asadoorian Retail Solutions, Dusty Lockhart, Three Lockharts, Nancy Miyahira, BID and Lydia Depillis, Washington City Paper

“When we started this thing a year ago, it came down to what you represent.” Said Jim Bracco, BID president.  “It’s better to define yourself than wait for someone else. We think we’ve got what other people don’t have in this city and we want people to make some memories, have some fun.” After interviewing eight firms, they chose the Arlington-based The Roan Group to help define "Washington’s IT neighborhood."

Nancy Miyahira, BID marketing director introduced a short video capturing the tony Georgetown experience under a backdrop of familiar historical landmarks, cobblestone streets, the waterfront, and exclusive shopping and dining venues.

Missy Frederick, John Asadoorian and Dusty Lockhart (Photo by: Judith Beermann) Missy Frederick, John Asadoorian and Dusty Lockhart

“People work a lot these days. How you play as an adult  really equates with how you live. Everyone has a different  idea but there’s something here for everyone." John Asadoorian of Asadoorian Retail Solutions, told the group. "Let's  package it, define it and use it as a tool so we can achieve our potential.”

 

Lydia Depillis, Washington City Paper , Topher Mathews, Georgetown Metropolitan, and Jim Bracco, BID (Photo by: Judith Beermann) Lydia Depillis, Washington City Paper , Topher Mathews, Georgetown Metropolitan, and Jim Bracco, BID

"Destination branding is an effective tool that builds loyalty." Dusty Lockhart of Three Lockharts, PR added. Integral to the roll-out, a new logo, which Miyahira described, "has a bit of whimsy. With a nod to historical details prevalent in the neighborhood, we included a star surrounded by scrolling calligraphic-inspired flourishes framing a  simple 'GEORGETOWN' in Sackers Gothic font."  

Starting Friday, you'll notice the BID’s Clean Teams will be donning new uniforms, and you'll see an improved website including a mobile application featuring real-time bus information feed. Asked about parking, Bracco said, "We've got 3,800 parking spaces here, and we're looking into ways to capture that in real-time too."


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