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Making it Yours at C. Wonder

November 10, 2012

Home Decor Room (Photo by: Judith Beermann) Home Decor Room

“Highly curated assortment of beautiful products in all different categories under one roof,” That’s how Amy Shecter, C. Wonder’s president describes the new retail shopping emporium targeted to working women, rolling out across the country.

Launched in New York last year, the company will have 11 U.S. stores by the end of this year, 15-20 next year, and plans to go international in 2014.

Vice President of Merchandsing, Jon Zeiders (Photo by: Judith Beermann) Vice President of Merchandsing, Jon Zeiders

Last weekend marked C. Wonder’s debut in Tysons Corner, Virginia. “We’re so excited to be in the Washington area and its number one mall, bringing our great product to our sophisticated customers and their lifestyle," says Jon Zeiders, vice president of merchandising. “Before Chris, no one has done all three,” added Zeiders. Chris is J. Christopher Burch, the company’s founder and CEO (and ex-husband of designer Tory Burch). “The three pillars of the C. Wonder brand are the most amazing products at the best value, fabulous customer service, and the most beautiful store environment.”

(Photo by: Judith Beermann)

“What people say more than anything else,” says Shecter “is that our store makes them happy. Chris has turned the retail experience on its head.”

With 85 categories of business, merchandising and editing is key. An amazing 95% of the products are designed in-house. “Everything has to sit together like a symphony,” Shector explains. “And Chris is a great conductor.”  

C. Wonder Launch Party at Tysons (Photo by: Judith Beermann) C. Wonder Launch Party at Tysons

From online to in-store, C. Wonder's cross-channel brand strategy includes mobile point of sale technology and interactive fitting rooms with customer-controlled music and lighting. It's a personalized experience designed to save busy shoppers time. The retailers' signature customer commitment to “making it yours” means monogramming is offered on everything from belt buckles to cheese boards and gloves.

(Photo by: Judith Beermann)

Over 2,000 unique items of clothing, footwear, jewelry, personal electronics, home décor and accessories all artfully displayed by category in colorfully chic separate areas.

The original target shopper, "the 35-45 year-old suburban time-pressed mom,” has turned into, Shecter says, “everyone from 15-60." Products have to pass the 'Does she want this/Does she need this?' filter. There's something here for everyone.”

See you at C. Wonder soon.

C. Wonder in Tysons Corner (Photo by: Judith Beermann) C. Wonder in Tysons Corner


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Nike Georgetown Just Did It!

October 25, 2012

“I’d rather eat a bug than what I’m doing now,” said legendary former Georgetown Men’s Basketball Head Coach, John Thompson, Jr. as he thanked the huge laughing crowd Thursday morning who turned out for the ribbon-cutting ceremony for the official opening of Nike Georgetown.

Michael Jackson presents John Thompson Jr. with a custom jacket (Photo by: Judith Beermann) Michael Jackson presents John Thompson Jr. with a custom jacket

Making a special appearance, Thompson was there for Nike. “I’m so appreciative to the people of Nike who supported me from way back.” To his friend, Michael Jackson, now head of the basketball brand of Nike, who presented his former coach with a specially made personalized jacket, “I cut him. Told him he was too smart ..." Thompson added, “As I’ve always said to my players, play to win, but understand, don't let the sum of your existence be 10 pounds of air."

(Photo by: Judith Beermann)

VP of retail for Nike North America, Tim Hershey after thanking the Thompson family and friends for coming, said "It’s long overdue that we’re here in Georgetown. Finally we got a box big enough.”

John Thompson III talks about his dad, John Thompson Jr. (Photo by: Judith Beermann) John Thompson III talks about his dad, John Thompson Jr.

Only the ninth concept store in the U.S., Nike Georgetown is a multi-category brand experience over three floors and 31,000 square feet (formerly Barnes & Noble) that includes running, training, basketball, football, soccer and sportswear with footwear, apparel and equipment for men, women and young athletes.

"What distinguishes us, said Hershey, "We have athletes to serve athletes." And quite a few staff, 171 to be exact.

John Thompson Jr. and Patrick Ewing (Photo by: Judith Beermann) John Thompson Jr. and Patrick Ewing

Women’s is on the entire first floor. An exclusive women’s run club gets moving November 1 and will gather each Thursday at 6:30 pm.

Nike Georgetown will also host a launch event for Nike+ Fuelband on October 31 and beginning November 3, will offer Nike Training Club on Saturdays at 8:30 am.

Nike Georgetown is located at 3040 M Street.


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Bonhams Celebrates First Year in Georgetown at British Embassy

October 23, 2012

Sir Peter Westmacott and Bonhams Auctioneers welcomed over 300 guests Monday evening to the British Ambassador's Residence for a reception celebrating Bonhams first year in Georgetown.

Ambassador Westmacott welcomes guests as Bonhams' Martin Gammon and Jonathan Horwich look on (Photo by: Judith Beermann) Ambassador Westmacott welcomes guests as Bonhams' Martin Gammon and Jonathan Horwich look on

Amy Gammon with Melinda Goforth, UK Trader and Investment, British Embassy (Photo by: Judith Beermann) Amy Gammon with Melinda Goforth, UK Trader and Investment, British Embassy

Well-heeled Washingtonians and friends of the British Embassy perused selections from Bonhams fall auction season in New York and London as they drank champagne and nibbled on passed hors d'oeuvres that included traditional favorites of mini Beef Wellington and fish and chips.

(Photo by: Judith Beermann)

A seasonably warm October evening meant doors opened wide onto the lovely English garden.

(Photo by: Judith Beermann)

"It's quite an evening for British art." Sir Peter Westmacott congratulated "the only British auction house in Georgetown," and one of the world's oldest, founded in 1793.

1958 Rolls Royce Silver Cloud parked outside British Embassy (Photo by: Judith Beermann) 1958 Rolls Royce Silver Cloud parked outside British Embassy

Known for its fine art, antiques, and collectors market, the Ambassador mentioned their "recent sale of the most expensive Rolls-Royce ever sold, a 1912 ' Silver Ghost Double Pullman Limousine,' which sold for  $7.37 million."

Jonathan Horwich, Global Dirctor of Picture Department and Dr. Martin Gammon (Photo by: Judith Beermann) Jonathan Horwich, Global Dirctor of Picture Department and Dr. Martin Gammon

"I've been overwhelmed by the welcome of the arts community, said Dr. Martin Gammon. "When I came here from San Francisco just over a year ago to open Bonhams in Georgetown, I didn't know anyone."

From the Marouf Collection of 18th C Meissen (Photo by: Judith Beermann) From the Marouf Collection of 18th C Meissen

Distinctive of Bonhams, said Global Director of the Picture Department, Jonathan Horwich is its "celebration of the collections of the collector."

Holly Styles and Jennifer Altemus (Photo by: Judith Beermann) Holly Styles and Jennifer Altemus

(Photo by: Judith Beermann)

For a schedule of upcoming fall auctions, visit Bonhams.

To make an appointment for a free consultation, call Martin Gammon at 202.333.1696.

Bonhams is located at 2902 M Street.


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