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Beasley Sells 100 and Celebrates at Penthouses of 2501 Pennsylvania Avenue

September 13, 2012

Since its launch in February, Beasley Real Estate has reached a remarkable milestone. In less than six months, they have sold 100 homes valued at more than $62 million. 

Beasley Team: Jessie Hrivnak, Eric Tomlinson, Alison O' Connor, D' Ann Long, Kevin Gray, Sean Vann and Jim Bell (Photo by: Judith Beermann) Beasley Team: Jessie Hrivnak, Eric Tomlinson, Alison O' Connor, D' Ann Long, Kevin Gray, Sean Vann and Jim Bell

"Based on all of the hard work and extreme effort that went into founding this company, I knew we would be successful," said Jim Bell, founder and managing partner. "What I didn't know is that we would end up being the first and only real estate firm in the D.C. area to reach 100 sales in six months. I could not be more proud of our agents."

2501 Pennsylvania Avenue (Photo by: beasleyre.com) 2501 Pennsylvania Avenue

To celebrate the occasion, Beasley hosted an exclusive reception at the Penthouses at 2501 Pennsylvania Avenue , a European-style building with 16 luxury residences only a few blocks from Georgetown.

Shown for the first time Thursday evening, two spectacular Beasley penthouse offerings: a large single level apartment with an 800-square foot terrace with an amazing skyline view of downtown Washington, and a stunning light-filled duplex apartment with circular staircase. Two other residences in the building are also for sale.

During the party, the winner of the Beasley Summer Rolex Challenge was announced.  Winning agent, Sheila Mooney was presented with a new Rolex watch for being the first agent to sell $5 million.  

Jim Bell, Trent Heiminger, Sheila Mooney accepting Rolex watch and Ross Vann (Photo by: Judith Beermann) Jim Bell, Trent Heiminger, Sheila Mooney accepting Rolex watch and Ross Vann

As Bell said, "We have a strong foundation at Beasley. Our mission of 'clients' first, brand second', is resonating not only with our clients, but agents too."

Victoria Anstead and Richard Marks (Photo by: Judith Beermann) Victoria Anstead and Richard Marks

Jim Bell and Bonhams' Martin Gammon (Photo by: Judith Beermann) Jim Bell and Bonhams' Martin Gammon

Athletes Without Limits' Barry Holman and Beasley'sTrent Heminger (Photo by: Judith Beermann) Athletes Without Limits' Barry Holman and Beasley'sTrent Heminger

Neighbors Eleanor Lipson, Kevin Lipson, partner DLA Piper and Jan Lipson (Photo by: Judith Beermann) Neighbors Eleanor Lipson, Kevin Lipson, partner DLA Piper and Jan Lipson

Ryan Hill, Sharon Abbas and Beasley's Jonnie Jamison (Photo by: Judith Beermann) Ryan Hill, Sharon Abbas and Beasley's Jonnie Jamison

For more information about the Penthouses at 2501 Pennsylvania Avenue, visit Beasley Real Estate.

A peak at 2501 Pennsylvania Avenue luxury living ...

(Photo by: beasleyre.com)

(Photo by: beasleyre.com)

(Photo by: beasleyre.com)


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Positively P Street Ella-Rue

September 5, 2012

Marquesa dress and Christian Louboutin bag (Photo by: Judith Beermann) Marquesa dress and Christian Louboutin bag

"I always wanted to have my own store," says Krista Johnson. "I knew with the recession opening any business was risky but doing consignment was less risky, and in time I found out a lot more fun." Believe it or not, it was only two years ago that this corporate communications major opened Ella-Rue on P Street. Even before she opened, there was buzz and a city full of friends and fashionistas waiting.

Ralph Lauren jacket with Valentino boots (Photo by: Judith Beermann) Ralph Lauren jacket with Valentino boots

With only $10,000 and a dream, the business took off immediately. It may have looked effortless, but for Krista and her loyal staff, it meant 20 hour days and doing all the interior work herself. Now she's across the street in a two-level spot more than twice the size, flooded with light, private dressing rooms, and, as before, filled with the latest from Paris and Rome.  

Everything from bridge lines like Milly and Tory Burch to haute couture from the fashion houses of Stella McCartney, Gucci, Balenciaga, Marchesa, Chanel, Prada, Helmut Lang, and more. And, as Krista says, "the best consignor shoe collection in the city." All high-end, with little to no wear.

Ella and Rue above the designer racks (Photo by: Judith Beermann) Ella and Rue above the designer racks

Ella-Rue has discrete trend-setter consignors from Palm Beach and New York City, to as far away as Hawaii. "Our out-of-state clients ship us sometimes 100s of items a season." The store is always filled with evening to beach wear, and the perfect accessories from jewelry to shoes and sunglasses.

“We wouldn’t be in business without the the locals," Krista explains. "What I learned in college was how to run a business. But what they don't teach is that the relationships with people make the business. Our returning clients are our most important asset.”

If you haven’t been in yet and seen the hugely elegant portrait above the racks, you may not know where Krista gets her inspiration. It's from Ella, her pit-bull and Rue, the Jack Russell Terrier, both of whom she adopted when they were grown and after they'd suffered abuse. Needless to say, they are loving family members, ones she's cherished for over a decade now.

Etro coat with Prada bag (Photo by: Judith Beermann) Etro coat with Prada bag

What’s next for Ella-Rue? For all of you who have been in, you’ll be delighted to know, it’s Ella-Room! Launching in 2013, that unmistakable signature scent, deliciously clean and feminine home frangrance that is currently used in the store. Krista hand mixes the scent in New York City and is hoping to put it in production this Spring.

Now through September 15th is Ella-Rue’s end of summer sale. All spring and summer items are 40-60% off.

 Join Krista this Thursday from 5:00 -9:00 pm for Fashion's Night Out with the Positively P Street crowd! There will be live models, a DJ, sweet treats, and even a few surprises.

Want to consign? Ella-Rue is taking all Fall and Winter items. To make an appointment, call 202.333.1598 or email krista@ella-rue.com.

 Ella-Rue is located at 3231 P Street.


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Georgetown in 10: A Readers Survey

September 3, 2012

If the world can be reduced to 100 things, New York to 50, we can tell the story of Georgetown in 10.

Georgetown Waterfront, 1862 (Photo by: wikipedia.org) Georgetown Waterfront, 1862

The British Museum undertook an ambitious four-year project, culminating in an exhibition, a BBC radio program and a book aptly named, A History of the World in 100 Objects.

From a two-million-year-old chopping tool made from stone found in Tanzania (the first toolbox) to a solar-powered light that comes with a charger for $45. "It can illuminate an entire room, enough to change the lives of a family with no electricity. It is a transformative object, one that sets people free,” said Neil MacGregor, director of the British Museum. “Once they have access to solar power, they have access to the Internet, then they have access to the world of knowledge.”

Ok, that's tough to beat, but we've got lots of cool stuff here. From now through Thanksgiving, The Georgetown Dish invites you to submit suggestions for the 10 most quintessentially Georgetown things. We'll publish your results before Christmas.

Michel Richard (Photo by: michelrichardcitronelle) Michel Richard

Here's what I have so far, but the final 10 will be your choice:

1. Georgetown University, founded by John Carroll, America's first Catholic bishop.

2. Mount Zion United Methodist Church/Cemetery, home of the city's oldest African American congregation, and site of Underground Railroad station..

3. Canal Square Building (home to Sea Catch restaurant today) where the world's first computer was built.

4. George Town Club, said to be where George Washington and Pierre L'Enfant discussed design plans for the city, still a popular meeting spot for political and business leaders.

5. President John F. Kennedy home, actually there were several but the one on N Street where he lived in the 50's.

6. The Exorcist by William Peter Blatty, supernatural suspense novel by Georgetown Univeristy student William Peter Blatty. Filming in Georgetown made "The Exorcist Steps" famous.

7. Chesapeake & Ohio Canal, originating in Georgetown, historic lifeline for communities along the Potomac River as coal, lumber, tobacco and agricultural products came to market.

8. 130-foot smokestack in Ritz-Carlton Georgetown, symbol of the industrial history of the Potomac waterfront.

9. Volta Laboratory and Bureau, also known as the "Alexander Graham Bell Laboratory", the "Bell Carriage House" and the "Bell Laboratory."

10. Michel Richard, Georgetown's answer to Julia Child

11. Georgetown Cupcake a recession success story, and every tourist leaves here with that pink box.

Mt. Zion Cemetery (Photo by: wikipedia.org) Mt. Zion Cemetery

Please submit your "Georgetown in 10" here by commenting on this article.


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