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Georgetown Floorcoverings "slow and steady" since 1954

August 20, 2011

“There was just a flour mill and paper mill here when my grandfather bought this building on K Street under the Whitehurst Freeway in 1962.”

Georgetown Floorcoverings at 3233 K Street (Photo by: Judith Beermann) Georgetown Floorcoverings at 3233 K Street

And Karen Swarthout Ohri wasn’t referring to the Georgetown condominiums bearing those names. After moving the shop from 28th Street, Herbert Swarthout lived upstairs in what he called “the watchman’s tower.”

Wool custom area rugs (Photo by: Judith Beermann) Wool custom area rugs

Now in its third generation as a family owned business, Georgetown Floorcoverings specializes in custom hand-made rugs, but also carries a full line of commercial and residential floor coverings, everything from sisal and wool to synthetics and hardwood.

Karen is the general manager, chief operating officer and treasurer. “Slow and steady,” her dad Ronald Swarthout would always say about how he wanted to grow.  As Karen explained, “Both my parents, Ronald and Judy continue to be devoted to the business that has seen them through good times and bad.”

Natural sisal flooring (Photo by: Judith Beermann) Natural sisal flooring

Fifteen years ago, while still in high school, Karen started by emptying the trash cans. The company’s primary focus was commercial, especially universities and hospitals.

Still 80% of the business today, Karen has grown the residential side with a loyal following that include clients like Ali Wentworth and George Stephanopoulos who were so thrilled with the work Karen did on their Georgetown home, featured in Elle Décor, they’ve kept in touch from Manhatten. Karen did the carpet in their bedroom, George’s office and the rug on the cover, which Ali decorated (after a dog accident) with purple Rit Dye.

Georgetown home of Ali Wentworth and George Stephanopoulos, floors by Georgetown Floorcoverings (Photo by: Elle Decor magazine) Georgetown home of Ali Wentworth and George Stephanopoulos, floors by Georgetown Floorcoverings

“When you walk into my showroom, you’re going to get the best product for you, not necessarily the most expensive,” Karen emphasized that it's all about finding what's most practical for her clients' lifestyle.

Natural, sustainable, biodegradable, allergen-free, and bacteria resistant, made from linseed oil pressed from flax, wood flour, pine rosins (resin) and jute.  

Hint: Popular in the 1950’s before being replaced by synthetic vinyl. Popular again for its adaptability and cleanliness, warm under foot like wood and hypo-allergenic enough for hospitals. Yup, it's linoleum.  Karen still has the family's original 1951 catalogue.

1951 linoleum catalogue with current samples (Photo by: Judith Beermann) 1951 linoleum catalogue with current samples

 

 

 

 

 

 

 

 

 

 

 

Georgetown Floorcoverings is at 3233 K Street. Tel: 202.965.3200

 


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GBA Networking with a view at House of Sweden August 17

August 8, 2011

Join the GBA for Networking with a View...
And a Salute to Furin's

 

 Wednesday, August 17, 2011| 6:30 – 8:30 p.m.

House of Sweden| On the Waterfront | 2900 K Street NW | Georgetown

 

Hors d’oeuvres by Ridgewells Caterers
Desserts by Chris Furin
Beverages compliments of the Georgetown Business Improvement District

Event Free for GBA Members | $20 for Non-Members

 RSVP by Monday, August 15, 2011

to Sue Hamilton

202-333-8076or sueinnovent@aol.com

House of Sweden (Photo by: House of Sweden) House of Sweden

                                    House of Sweden is at 2900 K Street


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Primi Piatti, where Italians dine with pleasure

July 31, 2011

A charming European retreat in the heart of the nation’s capital, Primi Piatti boasts some of the most authentic Italian cuisine the city has to offer.  In operation since 1987, this white tablecloth establishment is where Italians go to eat Italian food.  A vivacious character with a love of excellent food, owner, Savino Recine, charms guests and dazzles them with a fine dining experience.

Inside Primi Paitti (Photo by: Frank Wilson) Inside Primi Paitti

The menu has an abundance of delectable offerings, and with 75% of their pasta made in-house and an imported wood burning stove for their specialty pizzas, you feel transported on a continental adventure.

For antipaste caldi (hot appetizers), try the calamari fritti.  It’s light, traditional, and a perfect start to your meal.

Moving on to the entrée, the succulent veal cutlets will impress your taste buds, and the rich, creamy risottos will leave you feeling truly satisfied.   Pair these offerings with a special wine from the cellar.

Pork (Photo by: Frank Wilson) Pork

When you come in, chances are, Savino Recine will stroll by to engage you in an energetic conversation about the signature dishes and, if you’re lucky, he might even perform some magic right at your table. 

Savino’s motto is, “Be amazed.  Be amused.  And above all, be very well fed.”  His magic is infused with his own lively brand of humor and is the perfect entertainment for a unique dining experience.  If you find yourself craving more, come back October 15, 2011 for a feature presentation, what Savino calls, “The Best Magic in Town.”

Tuna (Photo by: Frank Wilson) Tuna

For a more relaxed, but no less enchanting experience, take a seat at the bar which becomes open air when the night is just right or out on the patio.  With two private dining rooms, the Versace and the Wine Room, you can bring 60 of your closest friends and family for an evening of camaraderie. 

Mousse dessert (Photo by: Frank Wilson ) Mousse dessert

This Thursday, August 4, 2011, take part in a tasting of three wines. Select your favorite and enjoy a full glass.  On Forking Deals, $25 covers not only the tasting but a personal pizza as well.  Stay for dinner and enjoy half price bottles of wine.

Primi Piatti is at 2013 I St N.W. Tel: 202.223.3600


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